Soccer In Radge Essays - RCD Espanyol, Ral Tamudo, Sarri Stadium

Soccer In Radge Espanyol capped its centenary celebrations by winning the Spanish Cup with a 2-1 victory over Atletico Madrid on Saturday. One of the cheekiest goals seen in Spain all season gave the Barcelona club an ideal start after just two minutes. Atletico goalkeeper Toni Jimenez -- who moved to the club from Espanyol last summer -- saved a shot by Toni Velamazan and was bouncing the ball in front of him, ready to boot it upfield. But then Raul Tamudo nipped in unseen, headed the ball away from Jimenez and beat his former team mate in a sprint across the face of the goal, turning the ball in from an narrow angle out on the left. Sergio Gonzalez hit Espanyol's second goal five minutes from time to ensure the club won its first honor for 60 years Jimmy Floyd Hasselbaink pulled one back for Atletico a minute into injury time, and Espanyol endured an anxious couple of minutes as the clocked ticked away, but it was too little too late. Espanyol ecstasy For Espanyol supporters, it brought a huge smile to their faces after a decade of despair. They were relegated twice during the 1990s and even had to sell their ground -- the historic Sarria stadium -- in 1997 to solve a cash crisis. However Espanyol's veteran defender Nando Munoz put the emotions of all those involved with the club into words. "This might be the greatest day in the history of Espanyol. This is for all those fans and everyone else who can remember the bad times -- all those dire moments," Nando said. Nando had recovered enough breath to speak to Spanish to reporters because he had been given his marching orders 13 minutes from time after picking up two yellow cards in quick succession while Espanyol fought to contain a second half Atletico comeback. Atletico attack The first half belonged to Espanyol, with Tamudo and Velamazan causing plenty of problems for the Atletico defenders and Moises Arteaga slicing through the middle, but the second period saw Atletico strive for an equalizer. Hasselbaink was a constant threat, although Espanyol defenders did a good job of soaking up the pressure, and his closest efforts came from edge-of-the-area free kicks. After Nando left the field, Espanyol looked briefly in trouble, but both teams ended the match with 10 men after former Spanish international defender Santi Denia lost control completely seven minutes from time. Denia scythed down Manuel Serrano from the rear and then headbutted Toni Velamazan. Sergio's clincher came two minutes later. Tears He controlled a long, speculative, ball forward with his head and then blasted the half-volley past the hapless Jimenez, who left the field inconsolable. "Football just isn't fair," Jimenez wailed, with tears streaming down his face. Jimenez was not the only Atletico player to leave the field with moist eyes. The cup final defeat, their second in successive years after losing 3-0 to Valencia last year, brought an end to one of the worst season's in club history. Atletico was relegated and will spend next season in the Spanish second division for the first time since 1934. A damaging government investigation into the club finances also left the club badly demoralized on and off the field. The cup final is likely to be the last match that many players, including Hasselbaink, have in an Atletico jersey, with a massive exodus anticipated.

Music has no Language Barrier Essay Example

Music has no Language Barrier Essay Example Music has no Language Barrier Essay Music has no Language Barrier Essay Music has no Language Barrier We all now know that Korean pop music is dominating the music industry these days. Many haters says that international fans cant even understand what they are saying, for all they know, they night be cursing the fans without them knowing It. Believe me, I have met many people, in reality or online, who hates Korean Music. But Is It wrong to love them without knowing their mother tongue? I think there are only 1/3 people who are open minded and the other 2/3 are all close minded people. I mean, male call the male Idols gays. Dont they Just feel Insecure because the male Idols are too handsome and not to mention talented? And when a male Like Korean Music people would judge him as gays, well think bonbons are the ones who have lots of courage because they dont care what other people thinks, Its what they Like so no one has the right to Judge them. Sure, I will admit that their are Korean Fans would go crazy and chase their idols around the town of Seoul but it only shows that they love them deeply that they want to make their idols notice them. Just like in one of the anises I have watched. The protagonist would go around saying Sensei, please notice me! I think its like that. From what I have seen people who love Korean music tends to be more picky in picking the people who they want to have a relationship with. Because they want that specific person to have the criteria to be Just like their idol. Music has no language barrier. If you like the music then listen to it. If you want to understand what they are saying learn the language. Idols do learn other language so that they communicate with their fans. So Just like that learn the language and you can communicate with your idol online or in reality.

The Renaissance Essay Example | Topics and Well Written Essays - 1000 words

The Renaissance - Essay Example A close examination of our American technology and our institutions will find many similarities that had their origin in the roots of the Italian Renaissance. Prior to the Renaissance, almost all technical knowledge of science was outside the reach of the average person. It had been the sole property of the church and the elite and was available only through universities. A major technical innovation of the Renaissance period was its placing knowledge in the hands of the ordinary person. According to Thomas Carlyle in Sartor Resartus published in 1833, "He who first shortened the labor of copyists by device of movable types was disbanding hired armies [...] creating a whole new democratic world" (cited in Kreis). The invention of the printing press in 1440 gave the general public the access to knowledge and philosophy. The first bible was printed in 1452 gave the ordinary man regular access to the text and had a lasting effect on religion. Spurred by classical philosophy, religion turned from the worship of the abstract towards the morality of man (Anesi). This brought new thought to religion and brought about the Reformation and altered the Christian religion forever. Leonardo Da Vinci was one of the greatest technical innovators of the Renaissance and he is often thought of as the father of engineering. However, Da Vinci was joined by others such as Filippo Brunelleschi, Mariano di Iacopo, and Francesco di Giorgio to spearhead an artist-engineer revolution (Bjerklie, 1). Their ideas were the basis of major changes in agricultural equipment and improvement in land management. One example was the heavy- wheeled plow and the horse harness and stirrup that allowed the ground to be worked on a more massive scale. This began the basis of large industrial crop farming and allowed the farmers to relocate to the industrial centers of commerce. This modernized agriculture and paved the way for the coming Industrial Revolution. As people were moving from an agricultural based economy made possible by the new agricultural methods, trade was becoming more important. The newly developing nation-states required trading partners outside their own borders. Optics made a significant contribution to worldwide navigation during the Renaissance period. The science of optics was treasured by Kings as a method required for exploration, trade, and dominance. For example, in April 1541 an Italian offered a telescopic device to Henry VIII. "The French ambassador in London reported that 'there is an Italian here, aged about 70 years, who has shown this king that he would make a mirror and place it on top of Dover castle, in which mirror could be seen all ships that leave Dieppe'" (Dupre, 19). This may have been the description of the reflecting telescope that has become the mainstay of today's science of optics. Improved navigation aids and the evolving telescope made worldwide navigation, exploration, and trade a reality. The Renaissance spirit of exploration also opened up curiosity to the other fields of science. Science of the Renaissance stressed observance and more importance began being placed on methodology and experimentation. It valued experience over abstract thought. The Renaissance is credited with being the era of the creation of the scientific method. The

Development News Essay Example | Topics and Well Written Essays - 1000 words

Development News - Essay Example However, in the arena of development news there exists a deep North-South schism. Hence, the concept of development news needs to be understood and defined in a historical context. Since years, it has been evinced by the editorial authorities governing the Western media that they do not have any model editorial policies and per se they do not issue any policy directives to their correspondents (Aggarwala 180). However, any type of media is eventually aimed at a particular reader pool, and the Western media being primarily consumed by the Western readers, it would not be wrong to believe that the Western scribe cover and shape a news story, even if it originates from the underdeveloped or developing world, keeping the Western readers in mind (Aggarwala 180). Hence, any discussion or attempt aimed at understanding the concept of development news must subscribe to the ambit of the incumbent North-South divide. Ideally speaking, development news is the news that tends to cover developmen t issues affiliated to macro or macro origins, which reports, assesses and examines the impact of varied development activities and programs with regards to domestic and national development objectives and needs, the parities that exist as to how a development program is envisaged and its pragmatic outcomes, and the variance between its net impact on human welfare and what a government claims to be its achievements (Cottle 107). Yet, going by the fact that in its conceptualization and treatment, the development news does not much differ from the regular news, hence, it is open to accruing different interpretations at local and international level (Cottle 107). As already said that development news in its treatment and conceptualization does not differ much from the mainstream news, hence as is practically evident from the mainstream news, the development news can certainly evince a marked ideological and political tilt, depending on the geo-political origins of the scribes and publi shing institutions covering a development news story. Also, a natural premise flowing out from such credentials of the concept of development news is that it is always subject to a normatively influenced interpretation and criticism (Cottle 108). Generally speaking, in the past, and particularly in the contemporary age open to new media, there exist wide imbalances between the flows of information in varied parts of the world. So development news by its very nature will always stand to be a controversial concept in journalism, going by the shifting academic and political stances pertaining to the notions of ‘development’ (Cottle 108). Hence, the local and global biases that the journalists associated with the coverage of mainstream new, could also infiltrate and seep in into the coverage of development news. Once this fact is accepted that the mainstream scribes and the journalists that cover the development news are almost open to very similar biases, opinions, temptat ions and tilts, it will be apt to agree that there exist varied types of development news journalism. In journalistic context, development news pertains to investigative reporting with its focus on the international and national projects and programs initiated in the developing nations and their influence on the quality of life and socio-economic well being of the masses (Aggarwala 181). Hence, like mainstream journalism, development journalism is subject to very similar ethical and professional ideals and constraints. Development journalists like mainstream journalists need to be unbiased, factual and rational in the coverage of development news. However, this pertains to an ideal scenario. In a practical context, quite like mainstream journalism, many development journ

Group Dynamics Paper Essay Example for Free

Group Dynamics Paper Essay A group is the interaction of two or more independent people, usually working together to achieve a goal. This group consists of 12 angry men, put together as a jury. Their goal to decide if the defendant is guilty or not guilty. Since these men did not choose to be put together, and had no prior association with one another before placement into this selected group, various contrasting personalities that both support and clash are working toward this goal of finding the defendant unanimously guilty or not guilty as a final verdict for the court. Such contrasts of personality creates a conflicting atmosphere in the courtroom. Such dynamic interactions are what makes the group development interesting. Group Development Problems Throughout the movie a group development occurs where jurors question their vote due to the persuasion of other group members as new ways of looking at the facts or emotions of the case are analyzed amongst the group or by inner, silent thinking of the individual jurors. Group development is the changes that occur in the group from first meeting to coming up with an unanimous verdict (the conclusion). Much emotion and development of thinking occurs as time proceeds and the jurors individual thinking is challenged. This is the development of what will create a final, more thought out decision of the group. Character Roles Roles are the titles that distinguish members of a group from one another. All members of this group are jury members. Although each jury member has an equal role not all jury members are created equal. This inequality is based on characters perceptions and attraction(likes and dislikes) for other each other due to the other characters personality. An example is that the meek, quiet guy is disliked because he seems nervous, lacking the assertiveness the group sees as a norm of how jury members should be. So jury members see him as an insignificant jury member due to his personality. Roles come into the film such as the designated foreman (jury member 1) specifically. Based on characterization, you can label personalities such as the meek, the old man, the baseball fanatic, etc. This gives a name to who the individual is. This description is apart from the goals of the group, but should be considered because these personalities are influential to how characters choose to vote. The meek man is easily persuaded. The old man is calm and logical and the baseball fanatic wants to just get out of there because there is a baseball game. Further than we can expand on the personalities of characters by dividing similar groups into the blue collar jurors vs. white color jurors. The white collar group tend to be more analytic about their decisions; whereas, the blue collar workers tend to be more argumentative with a lack of analysis on the subject matter. These characters we see have motives and backgrounds that will influence their arguments for the vote of guilty or not guilty and in turn act as a role of a persuader to other jury members of contrasting or similar personalities. Depending upon the perceiver and their character they will be persuaded or not persuaded. Socio-emotional vs. Task vs. Individual Roles Roles can also be divided into three types of interactions based on the communicating style of the individual group member. Socio-emotional roles are those in which the person is consider with the emotions of other group members and mediating them to achieve favorable or peaceful interactions in the group. I did not see a juror that was concerned with emotions to the extent this role would require to mediate other jurors emotions and thus keep the group cohesively working together. The meek man seems emotionally but he is not assertive enough to speak strongly and bind together the rest of the jurors into caring about other jurors emotions. Since the movie lacks a juror that clearly or even somewhat takes the task of the socio-emotional role, this may be why the group has a lot of conflict in reaching their unanimous, group decision. Task roles are those in which in the person is concerned with the task at hand and how it will be executed (and not emotions of individuals). Their job is to get the job done efficiently and well done. The foreman, juror 1, who sits at the front of the table, taking votes and mediating the procedures would be considered the juror most concerned with the task orientation of the group. For the most part, he speaks without emotion toward wither side and typically talks about proceeding with votes, and does not typically get into the emotion aspect of the trail. Socio-emotional roles and task roles are important for the group to achieve getting the job done and keeping individual members happy. Another role exists independently called the Individual role. This role may or may not occur in a group. The Individual role is the person who does not really care about other s but rather only themselves in the group. The baseball fan should be considered the person who follows the individual role. He does not seems to care about listening to facts about the defendant. He sees it the jury process as a waste of time when he could be doing something he enjoys, watching baseball. Group Norms Expectations Group norms are expectations or standards of activities and behaviors that should or should not occur in the group. The group expects to deliver an unanimous vote of guilty or not guilty to the defendant. Time of debate is a problem for this group. Some members expect an immediate decision, such as the baseball player who wants to get to his game, and others expect a more thought out decision. Since a sentencing of guilty would send the defendant to the electric chair, some jurors feel that a longer than immediate debate should be pursued. So, varying individual expectations of group norms creates a conflict of expectations for the group as to how it will proceed with finding the goal of the verdict. Every individual cannot be pleased as to how the proceedings will go, how long they will take, etc. We see this when jurors that want to get out of there, the court become frustrated because what they expect (leaving) is not quickly what they get (staying longer to discuss the case). Sociometry the Sociogram Sociometry is a measurement technique that summarizes graphically and mathematically patterns of intermeber relations. An example is the attraction or liking principle in groups. The sociogram is the graphical representation of the patterns of intermember relations created through sociometry. An example of this is a graphical representation of who likes whom within the jury in 12 Angry Men. It shows who is least liked to who is most liked. Also, cliches may occur, which are a group that likes each other the most and are more similar or share more homophily than the overall large group. The cliches are the blue collars as one cliche and the white collars as another cliche. They share a similarity of a working class bracket that is more similar in lifestyle to each other that helps them relate to one another which is considered homophily, than as a whole as jurors, to which they are more different from each other. Below is a depiction of what can be analyzed of a sociogram of this jury group: SOCIOGRAM Blue Collars like. Blue Collars White Collars.. like.. White Collars Reject. Meek Man(he is not liked by anyone and thus not listened to not influential) Most Respected (so maybe most liked). the old man. (some blue and some white collars like him) Social Influence: conformity Social influence is interpersonal processes that change the thoughts, feelings, or behaviors of another person. In the movie, 12 Angry Men, the jurors who think the defendant is guilty are trying to persuade or change the feelings of the jurors who think he is not guilty. They are using social influence to try and change their minds. To be more specific, we consider different types of social influence. These types include concepts about conformity, majority influence, and minority influence. Conformity is a change in behavior or belief as a result of real or imagined group pressure. The first preliminary vote by the jury yields an 11 to 1 vote in favor of guilty. Why was this? Was this because most of the jury members thought he was guilty from the beginning, and people who were undecided felt they should vote guilty because of imagined group pressure? Most of the jurors when asked why they voted the way they did said; they were just sure he was guilty, or because the evidence points right to him. This may be true for some of the jurors, but most, perhaps unconsciously, felt pressure to conform to what others were saying. Juror number 8 is the one and only juror that voted not guilty. Henry Fonda plays juror number 8 in the movie. He is in his middle 30s, average size, short dark hair, and is an architect. Juror number 8 felt all the other jurors voted guilty without even thinking about their decisions, juror #8 suggested that they talk about it before jumping to conclusions. Even when some of the other jurors got mad and started yelling at him, he stayed calm and tried to work things out in a mature fashion. When asked if he thought the boy was guilty or not guilty, he said, I dont know. This shows that he had not decided one way or the other. When asked why he voted this way, he replied, Its not easy for me to raise my hand and send a boy off to die without talking about it first. This shows that he wanted to talk things over with the other jurors before he makes a decision. He wasnt going to conform to the group so easy. Social Influence: minority influence This is a case of a minority influence going up against the majority influence. Juror number 8 was not sure the boy was guilty, so he decided to go against the majority opinion, and thus not conform to group pressures. Juror number 8 is a minority among the jury. He wanted to go over the murder and all the evidence again before changing his vote. Most of the jurors said they just felt he was guilty based on the fact the a woman across the street said she saw the murder and the old man, who lived above the apartment that the murder took place, said he made it to the door just in time to see the murderer running down the stairs. Both witnesses identified the defendant as the murderer. Juror #8 brought up possible flaws in each of these as they were stated. For example, he questioned whether the woman could really see the murderer through a passing train in the middle of the night. Juror #8 didnt deny that the woman might have seen the murder and murderer, but thought it might be good to go back over the evidence and make sure they were sending the right man to death. Once the jury went around the table, juror #8 said he would change his vote to guilty if no one changed their vote to not guilty. There was one juror that changed his vote. Juror #9 changed his vote giving Juror #8 more time to talk about the case. Juror #9 said, He gambled for support and I gave it to him. I want to hear more. By convincing one person to change their vote, it forced everybody to listen to more arguments, and possibly change their thinking on the case. There means now there is some social support for juror #8. Social support is defined as emotional support, advice, guidance, and tangible assistance given to others when they experience stress, daily hassles, and more significant life crises. Obviously this was stressful situation and if he had no one back him up, juror #8 would probably fail in his attempt to influence the majority. Its a lot easier to try and influence a majority when you are not alone in the fight, there needs to be social support. Now that there is some social support, juror number 8 feels a little less pressure and is now able to continue with his argument. Juror #8 re-enacted scenes from the night of the murder in order to prove his points. The first time Juror #8 re-enacted a scene was when he proves that the old man could not have walked from his bedroom to the hallway in fifteen seconds. He did this by measuring how far his bedroom was from he hallway, and then walking it himself. It took him thirty-one seconds, making it impossible for the old man to have made it in fifteen, like he testified. By doing this re-enactment, he changed the minds of several other jurors. The minority influence had finally started to have success. Tactics for a successful minority To have success as a minority, as juror #8 appeared to have, a number of tactics must be used in order to influence a majority. These tactics include challenging the majority norm, having consistency, being patient, have rigidity, and bring about divergent thinking. First and foremost, the minority must challenge the majority opinion. If you dont stand up and challenge the majority you will never be heard. When juror #8 votes not guilty he has challenged the majority. The second step is to have a consistent message. In this case juror #8 says he is uncertain the defendant is guilty and wants to go over the evidence again, and hes not changing his vote until they do so. He wants the majority to convince him the defendants guilty. With consistency comes patience. The minority must give it time for their message to be heard and for any influence to occur. Juror #8 is going to stay and talk about the evidence as long as it takes. He is going to stay until the majority changes his mind, or until the minority changes their mind. The minority wants to be consistent and patient, but they want to avoid being rigid. You want to be firm, but you dont want to just say no to everything and be stubborn. You dont want to make yourself look like a jerk, because if you were perceived that way you probably wont have much influence. You want people to like you; this helps you persuade the majority. Juror #8 does an excellent job of not getting mad and staying calm even when the majority is yelling at him. He is a very likable, patient, and mature man and this really helps him influence the majority. Convergent thinking occurs when a person gathers facts, evidence, or experiences from a variety of sources to solve a problem. The result is one answer that hopefully is correct. Majorities seem to possess this kind of thinking, as is the case with 12 Angry Men. The majority members in the jury focused only on the testimony given by the witnesses. They did not consider any possible other alternatives. When it came to the witnesses, their testimonies were undoubtedly right and there was no reason to consider anything else about it. Divergent thinking occurs when we start with a problem and rather than look for one answer, we instead generate many ideas or possible solutions. The minority influence grew in support as the movie went on because members of the jury started to use divergent thinking when considering the trial. Instead of being focused on only one solution, they were considering other possibilities that could have explained what happened the night of the murder. When the jury considers the woman across the street that says she saw the boy kill his father, convergent thinkers assume everything is accurate in her testimony, because there is no other solution in their minds. What juror number 8 does is help the jury see another side to the story. Could the woman see the murder through a moving train at night when she was in bed? Convergent thinkers would say absolutely, while divergent thinkers would consider other possible scenarios. Juror #8 just wanted everyone to think about any other possibilities. In this case, the divergent thinkers noticed that she wore eyeglasses by the indentations on the sides of her nose. They then think about the fact that most people dont go to sleep with their glasses on. So they wonder how the woman could have accurately seen the murder and murderer. Maybe she did see the murder perfectly, but now there is some reasonable doubt.

King Philip Essay -- essays research papers fc

King Philip’s War was a disturbing war fought in America in 1675, almost certainly as a result of the early contact between the English Colonists and the Native Americans. The Natives were, and had always been fighting for their freedom and land, as well as their culture unharmed. Though the Natives had their own religious beliefs, the Colonists felt that they were the greater man, and that God would play a part by remaining on their side. The Natives did not trust the English with their multiple cheated promises and such, and it was only expected that the Natives would not believe in the English. There is no one established reason for this war, like many wars, but it is only probable that it be a result of the many differences between the Native way of life, and the English way. The Wampanoag Indians were a tribe that settled in the area of current day Rhode Island and Massachusetts. It is estimated that the number of tribe members was somewhere over ten thousand before the English arrived and brought along sickness and disease that the Natives were not accustomed to. By around 1675 it is imagined that the Wampanoag population plummeted to around only one thousand members. At first, the Wampanoag were accepting of the English because there appeared to be no immediate threat of endangerment of the Natives. The Natives actually became appreciative and dependent on the English in a sense, because they had been introduced to the various types of food, clothing, and most importantly, weapons. Massasoit, the Chief of the Wampanoag Indians at the time, signed a treaty of peace with the English that promised not to give up their land to anybody without the knowledge and consent of the Plymouth government first. It wasn’t until 1630 when the situation reversed with the increasing amount of settlers moving to The Massachusetts Bay Colony known as â€Å"The Great Migration†, that the Natives became angered. The new settlers, the Puritans, were in desperate need of land and would do anything to get it. They wiped the Pequoit Indians out in the Pequoit War of 1637, and other than those who chose to convert to the Puritan religion and way of life, the Pequoit had vanished. Many of the Indian tribes were in trouble with the threat of loss of land, as well as loss of lives. It was time to strike back and defend what was theirs. After Massasoit had passed on, Alexander would... ...sold into slavery in the West Indies, while others faced disease, cultural disruption, and the loss of their lands. Works Cited Bodge, George. Soldiers in King Philips War. NEHG Register many vol's 1886-1887. Bourne, Russell. The Red King’s Rebellion. Oxford University Press, New York, 1990. Church, Benjamin. Diary of King Philip's War, 1675-76. Chester, Conn. : Published for The Little Compton Historical Society [by] Pequot Press, 1975. Leach, Douglas. Flintlock and Tomahawk. Parnassus Imprints Inc., Hyannis, Massachusetts, 1995. Lepore, Jill. The Name of War : King Philip's War and the Origins of American Identity. New York : Knopf, 1998. Narrative of the Captivity and Restoration of Mrs. Rowlandson. New England Chronology NEHG Register vol 7 October 1853. Schultz, Eric B. King Philip's War : The History and Legacy of America's Forgotten Conflict. Woodstock, Vt. : Countryman Press ; New York : Distributed by W.W. Norton, c1999. Shroeder, Betty. The True Lineage of King Philip (Sachem Metacomb). NEHG Register vol 144 July 1990. Webb, Stephen Saunders. 1676, The End of American Independence. New York : Knopf, 1984.

Coca Cola Strategy Essay

Slide1: International strategy (tià ªu Ä‘á »  cá » §a slide nhà © c) The enterprise has core competencies => the competitors in the host country does not have or difficult to develop, catch up or imitate Being not under pressure to localize products and to reduce production costs Company’s head office played a central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing the first bottling plant in Havana, Cuba => marked the first step of Coca cola international market 1936: World War broke out => the bottling plant follow the army and when the war ended, coca has owned subsidiaries in 64 countries. 1950: Coca cola started advertising on TV => effects promote in worldwise Slide 3: Global Strategy A business strategy as global market or single market Company produce and deliver the products which are standardized and identical. Businesses build production facilities globally in locations with low cost as the basis for operational efficiency => save cost The operation of the system will be connected and coordinated through a central management official Make the business does not pay attention to the important differences between different markets => opportunity for competitors to jump in and meet the needs Slide 4: Global Strategy of Coca cola (1950 to early 2000) Coca-cola implementing global business strategy by: producting homogeneity, uniforming marketing strategy worldwide. In the 1970s and 1980s: + very diversified distribution system in both horizontal and vertical, + the bottling plants of Coca-Cola were on around the world + linked the retail stores to serve consumers better. In the 1990s: find new market with the advantages of the new front to the market => Africa and Asia Slide 5: Transnatoinal strategy Make a separate strategy for each country in which businesses consume their  products. Implemented localized products and methods of marketing products to suit the tastes and preferences of each national market Slide 6: Transnatoinal strategy of Coca cola (from 2000s to now) Set up independent subsidiaries, joint ventures in different markets => carry out the research and development stage products, manufacturing and marketing products in the local market. In the early 2000s: success on a global scale with nature is a business providing consumer goods Local adaptation â€Å"Think local, act local†: strategy towards adaptation but not contrary to the traditional strategy of company-global strategy Distributed organizational structure according to geographic area, including five areas: -North America – Latin America. – Europe, Asia, Europe and the Middle East borders. – Asia – Africa. Slide 7: Localization strategy of Coca cola: Localization strategy: the practice of adjusting a product’s functional properties and characteristics to accommodate the language, cultural, political and legal differences of a foreign market or country. For Coca Cola this will be done through a number of actions, first is changing their method of advertising. Ex: In India the use of celebrities would be used more than in Africa whereby football is the bigger love of the people Coca-Cola decided to change their iconic product name to something a little more consumer-friendly for Chinese market, adopted to use Chinese characters to present a truly localized version of their logo. Cuá »â€˜i cà ¹ng là   cà ¡i clip t gá » ­i hà ´m trc nhà © Há º £i.